Pacific Floorcare® (Muskegon, MI) announced today that Chelsea Houseman has been named Marketing Manager. Chelsea’s addition fosters an environment for marketing, branding, and communication excellence. The strategic initiatives to support and advance marketing, illuminates Pacific’s dedication to growth and profitability as well as their continued commitment to their employees and partners.
Chelsea brings extensive marketing leadership to this role. Most recently, as marketing manager, Chelsea led a global rebrand, the launch and translation of a website, an intensive overhaul of marketing collateral, and the development and implantation of brand standards guidelines. She was able to increase digital media reach and engagement by 708% in less than a year, successfully set strategies for new product introduction, and set industry specific sales & marketing strategies for $80M in revenue. Prior to this role, she held positions in Technical Inside Sales, Event Management, and Professional Creative & Consultation Services.
Chelsea is from West Michigan, and currently lives in Spring Lake, MI. She holds a Bachelor of Science Degree in Integrated Marketing Communications from Grand Valley State University.